The best way to highlight your company's environmental commitments is to bring them into the spotlight. We're guessing that's the motive behind Nike's move to make this summer's World Cup shirts out of recycled plastic bottles. The shirts will be worn by all nine Nike-sponsored teams, including England, Brazil, Portugal, and the Netherlands.
Nike's bottles-to-T-shirts operation is fairly straightforward. Recycled polyester comes from a Taiwanese supplier that cuts up, melts, and spins plastic bottles into a yarn for the shirts. Each shirt will consist of 100% recycled polyester and approximately eight plastic bottles. The shirts are slightly more expensive to produce than standard jerseys, but Nike claims that the costs ultimately even out because less material is needed for production. And on the outside, players and fans won't be able to tell the difference between the bottle-filled jerseys and the regular polyester shirts worn by non-Nike teams.
Environmentally savvy soccer lovers will also have the chance to check out Nike's shirts--the brand is using 13 million plastic bottles to produce jerseys for fans. All in all, Nike's initiative will stop 254,000 kg of polyester waste from being dumped in landfills.
Nike isn't the only company to manufacture shirts out of plastic bottles. Coca-Cola's Drink2Wear shirts are also made out of recycled bottles, and Patagonia started manufacturing fleece out of post-consumer bottles in 1993 with little fanfare. But by featuring the technology at sporting events watched by millions, Nike is letting the world know that the technology is worth our attention.
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Friday, February 26, 2010
Tuesday, February 23, 2010
Brazil's Alexandre Pato Banking on Milan Performances to Alert Dunga
Only time will tell if his performance against Manchester United will have persuaded Dunga he is ripe for a comeback but Ronaldinho wasn't the only Brazilian in the Milan side hoping for a World Cup lifeline.
Alexandre Pato, another third of Milan's three-man attack in the first leg of their Champions League meeting in the San Siro, is also hoping for a plane ticket to South Africa.
The 20-year-old is enduring an injury-prone season and at one stage his club ordered dental treatment in a bid to solve the muscle problems that had kept him on the sidelines for two months.
"'Dinho and myself are here to play for Milan but a possible call-up to the national side depends on how we play in the red and black shirts," he admitted.
"If I play well with Milan, especially in the big games, then I can hope for a call up to the national team. I want to do my best for Milan and win things with this team but I also want to get back into the national team. It has always been my aim."
Pato's fitness problems meant he did not feature in the 22-man squad called up for next month's London friendly with the Republic of Ireland.
And that will be especially poignant for him as Arsenal's Emirates Stadium was where he made his senior debut, against Sweden in March 2008. He did so in some style too, needing just a few seconds to mark it with a goal, just as Pele had more than 50 years previously.
Another Italian-based player who was also left disappointed by Dunga's selection policy was Diego, the Juventus midfielder, but he too is reluctant to give up on the dream.
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Alexandre Pato, another third of Milan's three-man attack in the first leg of their Champions League meeting in the San Siro, is also hoping for a plane ticket to South Africa.
The 20-year-old is enduring an injury-prone season and at one stage his club ordered dental treatment in a bid to solve the muscle problems that had kept him on the sidelines for two months.
"'Dinho and myself are here to play for Milan but a possible call-up to the national side depends on how we play in the red and black shirts," he admitted.
"If I play well with Milan, especially in the big games, then I can hope for a call up to the national team. I want to do my best for Milan and win things with this team but I also want to get back into the national team. It has always been my aim."
Pato's fitness problems meant he did not feature in the 22-man squad called up for next month's London friendly with the Republic of Ireland.
And that will be especially poignant for him as Arsenal's Emirates Stadium was where he made his senior debut, against Sweden in March 2008. He did so in some style too, needing just a few seconds to mark it with a goal, just as Pele had more than 50 years previously.
Another Italian-based player who was also left disappointed by Dunga's selection policy was Diego, the Juventus midfielder, but he too is reluctant to give up on the dream.
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Sunday, February 21, 2010
World Cup Kaká and Brazil
Five-time winners will face a tough start to their 2010 World Cup campaign against Portugal and Ivory Coast
Is this an omen of sorts? Brazil, the five-times winners of the World Cup, will start their 2010 finals campaign at Ellis Park in Johannesburg, where the historic climax of the Rugby World Cup took place in 1995. Back then, it was South Africa's most imposing stadium. Next summer it will probably be overshadowed by a new generation of spectacular purpose-built or reconditioned arenas, but it seems an appropriate location for the heirs of Pelé, Jairzinho, Romario, Ronaldo and the rest to begin their challenge.
Brazil may need all the omens they can get, since they occupy the closest thing in the 2010 draw to a group of death, but they may count themselves fortunate to be kicking off with a match against North Korea, whose only previous appearance in the finals came in 1966, when they achieved a stunning elimination of Italy in their final group game before making a quarter-final exit after losing 5-3 to Eusébio's Portugal.
Next for Brazil in Group G come Ivory Coast, complete with Didier Drogba, Salomon Kalou and YaYa and Kolo Touré, on paper the strongest of the African contenders, full of experience at the highest level of European club football and certain to be highly motivated by the thought of carrying the flag for the host continent. And finally Brazil will meet Portugal, who only scraped into the finals by way of the play-offs but, barring further injuries, will have Cristiano Ronaldo back in the team and, despite the question marks over Carlos Queiroz's qualities as a head coach, will be pushing hard for a place in the last 16.
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Is this an omen of sorts? Brazil, the five-times winners of the World Cup, will start their 2010 finals campaign at Ellis Park in Johannesburg, where the historic climax of the Rugby World Cup took place in 1995. Back then, it was South Africa's most imposing stadium. Next summer it will probably be overshadowed by a new generation of spectacular purpose-built or reconditioned arenas, but it seems an appropriate location for the heirs of Pelé, Jairzinho, Romario, Ronaldo and the rest to begin their challenge.
Brazil may need all the omens they can get, since they occupy the closest thing in the 2010 draw to a group of death, but they may count themselves fortunate to be kicking off with a match against North Korea, whose only previous appearance in the finals came in 1966, when they achieved a stunning elimination of Italy in their final group game before making a quarter-final exit after losing 5-3 to Eusébio's Portugal.
Next for Brazil in Group G come Ivory Coast, complete with Didier Drogba, Salomon Kalou and YaYa and Kolo Touré, on paper the strongest of the African contenders, full of experience at the highest level of European club football and certain to be highly motivated by the thought of carrying the flag for the host continent. And finally Brazil will meet Portugal, who only scraped into the finals by way of the play-offs but, barring further injuries, will have Cristiano Ronaldo back in the team and, despite the question marks over Carlos Queiroz's qualities as a head coach, will be pushing hard for a place in the last 16.
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