Former Brazilian soccer player Edson Arantes do Nascimento will be the visible face of Banco Santander and of the continental competition for the next five years.
Banco Santander, primary sponsor of the Copa Libertadores, believes signing 67-year-old Pele will help strengthen the name of the competition, as well as promote the brand and improve the market position of the bank in the region.
With almost 140 matches and with 38 teams coming from 11 countries, Copa Santander Libertadores is the main international competition of soccer clubs in South America and it accumulates almost 1,500 million spectators each season.
Pele is considered one of the best soccer players in history. Playing for Santos FC and Brazil, Pele won the most important titles and broke all the records.
The Brazilian forward registered 1,282 goals and claimed three world titles with Brazil (Sweden 1958, Chile 1982 and Mexico 1970).
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